Serene Spa Jakarta — +21 Trackable Reservations in Month One
Where They Started
Serene Spa Jakarta is a premium spa in Central Jakarta. Before working with nambahin, they had no website — all promotion happened through Instagram and a personal WhatsApp number. Reservations came from Instagram DMs and friend referrals. The biggest problem: the owner had no way to know which channel was driving bookings — everything landed in the same unlabeled WhatsApp number.
What nambahin Did
- ✓New website built from scratch: treatment gallery, dedicated service pages, WhatsApp reservation system
- ✓Unique WhatsApp link per page: guests from the "Deep Tissue Massage" page vs. "Premium Facial" page land in different WhatsApp conversations — every lead's source is tracked
- ✓GA4 + GTM: every reservation button click is recorded as a conversion event
- ✓Basic Google search optimisation: targeting "spa Central Jakarta", "premium spa Jakarta", "massage Jakarta"
- ✓Google Business Profile: studio photos, opening hours, direct reservation link
- ✓First-month report: for the first time, the owner could see exact numbers — how many reservations from the website, how many from GBP, how many from Instagram
The Results
The first three months — from no data to 38 reservations a month.
Month 1
21 Reservations
The website went live on day 5. 21 reservations came in via the website's WhatsApp tracking link — numbers that previously couldn't be separated from other channels.
Month 2
34 Reservations
Treatment pages started appearing on Google. Reservations rose to 34 a month. For the first time, the owner could compare website ROI vs. Instagram with real data.
Month 3
38 Reservations
Weekend slots were fully booked 2 weeks in advance. A total of 38 reservations a month. The owner decided to hire an extra therapist because capacity couldn't keep up.
- 21 ReservationsTrackable in Month One
- 38 ReservationsPer Month by Month 3
- 2 WeeksWeekend Slots Booked Out
- 3 ChannelsLead Sources Tracked
It's Time to Know Exactly Where Your Customers Come From
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